It’s important that we escape the old paradigm of web site creation. The days of building your web site as a contractor would your home - construct, refine then run away - are over. Your site should be dynamic, ever changing. Remember, we’re seeking to engage potential customers in on-going dialogue to develop relationships and brand loyalty. Your wheel of engagement should have many spokes, your web site being the hub. It’s our job to build a custom communications system for your business, including the hub and each of its spokes.